Over the last few months, we've been working hard on making changes to Ruth & Gem we knew our customers would love. We're still the Caribbean-inspired brand you know and adore, but with a few improvements.
Above all, we wanted Ruth & Gem's ethos to be vibrancy, comfort, and culture. While we got some things right the first time around—the bright colours, bold scent titles, and sustainable ingredients—other things were a work in progress. We already had a great product, but your feedback helped us make it even better. For the visual details, we wanted to incorporate more natural elements; vibrant but reflective of the materials, textures, and colours you'd find in the West Indies.
It was a long process—especially since all product development and visual design is done in-house by a one-person team with 48,000 ideas firing at once—but it all came together.
So what's different?
- We now use slow-burning Coconut-Apricot wax, a change from our previous Coconut-Soy blend. You can read more about that here.
- We swapped our 6.7 oz jars for a larger 8 oz size, giving you 10 hours of additional burn time and a stronger scent throw.
- Visuals! Let's be real, buying a candle online means beautiful packaging matters just as much as the candle filling the room with a great scent. Your Ruth & Gem candle will smell incredible, but it will also look great on your bookshelf, coffee table, or counter, too.
With that being said, welcome to the new Ruth & Gem Home Goods.
